Saturday, December 16, 2006

Second LIfe: What are the Real Numbers?

Second Life is heading towards two million users. Except it isn’t, really. We all know how this game works, and has since the earliest days of the web:

Member of the Business Press: “How many users do you have?”
CEO of Startup: (covers phone) “Hey guys, how many rows in the ‘users’ table?”
[Sound F/X: Typing]
Offstage Sysadmin: “One million nine hundred and one thousand one hundred and seventy-three.”
CEO: (Into phone) “We have one point nine million users.”

Someone who tries a social service once and bails isn’t really a user any more than someone who gets a sample spoon of ice cream and walks out is a customer.


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