November 10 2006 NEW YORK (Fortune) -- Second Life, the three-dimensional virtual world, has been getting tons of press lately. In the software, which anyone can download for free, you travel around as an "avatar" representing yourself (with a different name), through a huge range of spaces - beautiful natural environments, shopping malls, museums, clubs, homes, apartments and cities. So far, it's signed up 1.3 million members.
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There you have it again, those inflated numbers! I am actually two of those "1.3 million members", since I registered twice, although I spent maybe six hours at the most in Second Life, and can no longer remember the name of my avatar.
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